What is Appreciation Marketing?

appreciation1If you could grow your business and sales volume with little effort, would you do it? Have you wondered why past clients forget about you and go elsewhere? Do you make efforts to keep your company’s name in front of your past clients after the sale? Are you often asking yourself how you can keep your customers coming back and increase the amount of referrals they send your way? The answer is simple – Appreciation Marketing.

Appreciation Marketing is designed to increase customer loyalty while building lasting relationships. Think about it. You spend thousands of dollars each year going after new business. What do you spend on your current and past customers? Are you going back to them and making them feel valued and appreciated? These customers are already feeling good about you and your company. Don’t let them slip away!

 Why Don’t More Companies Do Appreciation Marketing?

Why don’t more companies use Appreciation Marketing in their business? Most worry that they just don’t have the time, or they think it is more complicated than it should be.

The companies that DON’T do Appreciation Marketing are the ones that basically are telling their customers, “I don’t care about you”.   Whether it is true or not doesn’t matter. It’s the perception the customer will take away—that their business was not appreciated and you don’t care.

So the question to you is “Why aren’t you developing an Appreciation Marketing system to incorporate into your company?” Is it because you:

  • Don’t have time
  • Are not automated
  • Can’t see the benefits
  • Haven’t strategized as a company
  • Don’t realize the value of repeat business

Whatever your reason, YOU ARE LOSING MONEY! You are spinning your wheels trying to market new business. Cultivating new business is fine, BUT you need to go back to your happy customers and make them feel good and appreciated and get repeat sales and referrals from them.

 Benefits of Appreciation Marketing

tyLet’s face the facts. It is human instinct that people want to feel appreciated. If they are treated well and a level of trust has been established in their business dealings with your company, they are more prone to come back to you in the future. By incorporating Appreciation Marketing strategies into your marketing plans you will:

  • Increase customer loyalty
  • Increase repeat business
  • Increase customer referrals
  • Increase sales for new products or services
  • Decrease the money spent on generating new business
  • Build relationships that will last a lifetime

You’ll be surprised how easy it is to implement an Appreciation Marketing system and what an impact it will have on your sales. Working with the Fogelson Group makes it even easier.


Call Fogelson Group today at 914.602.3862.

P.O. Box 316, Purchase, New York 10577 • 914.602.3862 • info@fogelsongroup.com