Author Archive | fogelsongroup

Think Outside the Box

Mother’s Day is just around the corner. Memorial Day is next.  Everywhere you turn you’ll see ads and special sales or promotions for these holidays.  Father’s Day isn’t far off. I’m sure we’ll be seeing ads and promotions for that next. It makes sense. “Holiday” marketing is one of the key strategies small businesses use […]

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The Power of Handwriting

Dear John, You hear me talk about it all the time – the importance of expressing gratitude and appreciation to your customers. Have I also mentioned the power and impact your handwriting holds? Let’s face it. We’re living in a digital world. E-mail has become the preferred method of communication with text messaging not far […]

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Looking for a May Marketing Idea? Get Ready to Start Baking!

Did you know May 15th is National Chocolate Chip Day? I didn’t – that is until I started looking for unique holidays to suggest celebrating this Spring.  As soon as I saw this “holiday” I stopped searching – after all, who doesn’t respond positively to freshly baked chocolate chip cookies? Here are a few things […]

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Appreciation Marketing means saying "Thank You" to your customers.

Benefits of Appreciation Marketing

Let’s face the facts. It is human instinct that people want to feel appreciated. If they are treated well and a level of trust has been established in their business dealings with your company, they are more prone to come back to you in the future. By incorporating Appreciation Marketing strategies into your marketing plans […]

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